Are you interested in testing our corporate solutions? Please do not hesitate to contact me. Additional Information. Show sources information Show publisher information. Tinder usage reach in the United States , by age group. Online dating website or app usage among U. This feature is limited to our corporate solutions. Please to get started with full access to dossiers, forecasts, studies and international data.
Single s Corporate Solutions Universities. Popular Statistics Topics Markets. As of September , Tinder reported an audience reach of 7. Second-ranked Bumble had 5. Globally, tinder. The leading dating site during this period was badoo. Tinder user demographics in the United States In April , individuals aged between 30 and 44 years old made up the largest share of Tinder users in the United states. Tinder was less popular amongst adults within the age group, with only six percent of respondents using the dating app. Additionally, Tinder attracted ificantly more male than female users , with respective shares of 72 percent and 28 percent.
Online dating in times of coronavirus Social distancing and stay-at-home orders due to the global coronavirus pandemic have resulted in an increased interest in online dating, as a way to connect to one another. Based on data collected from a survey in April in the United States, 31 percent of Millennials admitted they were using online dating apps or services much more during than prior to the COVID pandemic. On the other hand, only 12 percent of U.
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Hook-up activities may include a wide range of sexual behaviors, such as kissing, oral sex, and penetrative intercourse. However, these encounters often transpire without any promise of, or desire for, a more traditional romantic relationship. A review of the literature suggests that these encounters are becoming increasingly normative among adolescents and young adults in North America, representing a marked shift in openness and acceptance of uncommitted sex.
We reviewed the current literature on sexual hookups and considered the multiple forces influencing hookup culture, using examples from popular culture to place hooking up in context. We argue that contemporary hookup culture is best understood as the convergence of evolutionary and social forces during the developmental period of emerging adulthood.
Popular media representations of sexuality demonstrate the pervasiveness of a sexual hookup culture among emerging adults. The themes of books, plots of movies and television shows, and lyrics of numerous songs all demonstrate a permissive sexuality among consumers.
As an example, the lyrics above, from the chart-topping pop song Last Friday Night T. Research on media portrayals of sexual behavior has documented this pattern as well.